Buzzhound Learning Lab Teaches Search Marketing Without the Geek Speak

SEO classes Start January 15, 2010

ST. LOUIS, (December 15, 2009) – Buzzhound Learning Lab will offer search engine optimization (SEO) classes to improve your website’s search engine positioning, starting January 15, 2010.

“If your website isn’t getting the traffic or conversions you wish it was, our affordable, one-day basic SEO class is for you,” said Norty Cohen, founder of Buzzhound Learning Lab, an educational center dedicated to training professionals on ways to improve online marketing performance.

Learning SEO is a highly repetitive process, but one that is better executed with a hands-on approach. At Buzzhound, attendees actually go through the functions to understand and enhance their own websites.

SEO classes are limited to 10 students and are taught by two instructors who take away the mystique and technological aspect of SEO.

Simply put, almost all online transactions begin with a keyword search on a major search engine like Google, Yahoo or Bing. Typically, viewers click on websites with the highest-ranked results.

If your website is not listed in the top few listings, you will miss reaching a large number of qualified prospects.

Working on your own website, Buzzhound’s basic SEO class will show you:

  • How to find and apply effective keywords
  • How to increase your website’s visibility through enhanced page structure and conversion strategy
  • How to develop content to showcase your products and services
  • How to create an effective link-building strategy
  • How to increase your search-ability while reducing your campaign spend

In February, Buzzhound will introduce classes in Pay Per Click (PPC) techniques and management.

Buzzhound Learning Lab is located at the Hatch, 7305 Marietta, Maplewood, Mo.

For information about Buzzhound classes or to learn about Buzzhound’s management services, visit Buzzhound Learning Lab at or call 314-951-9600.

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About Buzzhound Learning Lab

Understanding how search engines find your website and effectively increase traffic is the mission of Buzzhound Learning Lab. Buzzhound utilizes a proprietary hands-on learning system to teach Search Engine Optimization (SEO) and Pay Per Click (PPC) techniques and management. All classes have a five-to-one student/teacher ratio. For information, visit Buzzhound Learning Lab at or call 314-951-9600. Follow Buzzhound on Facebook, Twitter (@BuzzhoundSTL) and LinkedIn.